Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
![Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times](https://img.etimg.com/thumb/msid-74450844,width-650,height-488,imgsize-535545,,resizemode-75/untitled-1.jpg)
Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times
![Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times](https://img.etimg.com/thumb/width-1200,height-900,imgsize-563120,resizemode-1,msid-74443054/magazines/panache/british-comedian-joe-lycett-changes-name-to-hugo-boss-as-a-sign-of-protest.jpg)
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN](https://media.cnn.com/api/v1/images/stellar/prod/200302124308-joe-lycett-file-restricted.jpg?q=w_3000,h_2000,x_0,y_0,c_fill)
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?width=1200&height=1200)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/01/21/gettyimages-1187427987.jpg?width=1200&auto=webp&quality=75)