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:quality(70):focal(485x147:495x157)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/OQRRQONEZRHWBCHBQ34CVYWS5A.png "The Strategy Behind The Hugo Boss Rebrand | BoF")
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Inside the big Hugo Boss rebrand | Vogue Business
Hugo Boss' CEO Daniel Grieder shares five-pillar plan to re-establish brand's identity in global fashion landscape | Options, The Edge
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For Fall/Winter 2022, BOSS delves deeper into what it means to be your own BOSS - Essential Homme
Inside the big Hugo Boss rebrand | Vogue Business
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Frasers' Hugo Boss exposure falls to $691 mln | Reuters
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The history behind the Hugo Boss brand - Contemporary blog for branded perfumery.
